Awards & Recognitions
Fortis Healthcare - Honor The Donor
Organ donation in India remains alarmingly low, largely due to deeply held religious and cultural beliefs. Many perceive it as a desecration of the body or fear it may hinder the soul’s journey in the next life.
To challenge this stigma and inspire a cultural shift, we created Honor the Donor - an act to create the world’s first ceremonial shroud dedicated to organ donors. Much like martyrs are draped in the national flag, this shroud symbolizes reverence, gratitude, and heroism - honoring those who chose to give life, even in death.
Metals: Cannes Lions Finalist | Spikes Asia Finalist | Fast Company World Changing Ideas Finalist | The Abby One Show Silver & Bronze
SBI Card - Billing on Harvesting
To promote financial inclusivity, SBI Card had launched a credit card for farmers. But uptake was low. The problem: credit cards run on a monthly billing cycle, perfect for salaried employees who earn every month, but not for farmers who earn only during harvest.
So we redesigned the product for their reality: a credit card with “Billing on Harvesting” - a billing cycle aligned to the farmer’s crop cycle instead of the calendar month.
Metals: Fight Club Golden Teeth (Leo Burnett's Internal Award) | GPC 8 Balls (Publicis Groupe's Global Award)
Vishal Mega Mart - Wax Abassadors
In India, fashion has always drawn inspiration from Bollywood. This is why celebrity endorsements play such a powerful role for clothing brands. Vishal Mega Mart too wanted to tap into this influence and reach its consumers through the aura of celebrity. But the challenge was clear. It didn’t have the big budgets needed to bring Bollywood stars on board.
So the question arose: how could the brand achieve the impact of celebrity endorsement without actually hiring celebrities?
The answer was found in Delhi’s Madame Tussauds Museum, home to strikingly lifelike wax statues of Bollywood’s biggest icons. Vishal Mega Mart turned these figures into its brand endorsers, introducing the unique idea of Wax Ambassadors.
Metals: Fight Club White Teeth (Leo Burnett's Internal Award)
Whirlpool - The Travelling Fridge
Whirlpool was introducing a refrigerator powered by Adaptive Intelligence, technology that automatically adjusts its internal temperature to the external climate, keeping food fresher for longer than any ordinary fridge.
The challenge: how do we demonstrate this innovation in a way the world can see and believe?
Our solution: The Travelling Fridge, a refrigerator that embarked on a 15-day journey, from the hottest place in India to the coldest, fully stocked with fruits and vegetables. At the end of the journey, the food remained as fresh as day one. Proving that with Whirlpool, freshness lasts anywhere, under any condition.
Video Commercials
Maggi Spicy - Mujhe Mirch Nahi Lagti
Have you met today’s Gen Z? They are officially 'unbothered.' You can label them, judge them, or comment on every move they make - but it doesn’t stick. They don't seek approval; they seek authenticity.
When the world tries to 'spice things up' with drama, they just keep walking. Because honestly? Unhe Mirch Nahi Lagti! And that’s exactly what we captured in the new Maggi Spicy ad. It’s got that bold, fiery kick that matches their vibe.
Paytm - Jab Bhi India Future ka Plan Banayega, Humein Uske Beecho-Beech Paayega.
In 2024, Paytm faced a challenging period marked by a decline stemming from persistent and unresolved compliance issues at its banking subsidiary, Paytm Payments Bank. To rebuild customer trust and reaffirm its commitment, we launched a campaign that celebrates Paytm’s deep-rooted connection with India’s growth story, highlighting how the brand has always been an integral part of the nation’s and its people’s progress, and will continue to empower India’s journey forward in the years to come.
SBI Card - Dus Ka Dum
SBI Card - Diwali
Lloyd - Novante Washing Machine
Asian Paints - Neo Bharat
Maggi - Khao Toh Maggi Khao
Maggi - Masala-ae-magic
Indusind Bank - Fingerprint Banking
Iodex Ultra Gel - Har Din Jeet Meri
Print Campaigns
Fortis Healthcare- Organ Donation
Happydent - Newspaper Innovation
Happydent, India’s beloved chewing gum, has always stood for one thing: bright, white, sparkling teeth. To showcase this promise in a bold and unforgettable way, the brand chose a canvas that itself is recognized for its color - The Economic Times. Known for its iconic salmon-pink pages, the publication’s hue has become a symbol of trust, credibility, and legacy, instantly recognizable across the nation.
For one extraordinary day, Happydent took over The Economic Times and transformed its salmon-pink pages into sparkling white, just like the teeth it promises. Through this audacious act, the brand not only showcased the power of a Happydent smile but also created a visual spectacle that was impossible to ignore. A simple, brilliant way to bring the promise of white teeth to life.
Maggi - Newspaper Innovation
Maggi is India’s favourite noodles. So iconic that its aroma alone is instantly recognisable. We don’t need to see Maggi to know it’s being made; just one whiff of that familiar fragrance is enough for everyone to say, “Maggi ban rahi hai.”
Based on this powerful insight, we created a unique print innovation. In this ad, we didn’t show the Maggi pack, nor did we mention its name. We simply infused the paper with Maggi’s signature aroma. And the moment people smelled it, they knew instantly this is Maggi.
Manyavar - Short Kurtas
Alpenliebe
Sadak Suraksha Abhiyaan
Fortis Healthcare - Calendar
Canara HSBC Bank
Others
Digital Content
Alpenliebe - Alpenliebe Khol, Meetha Bol.
Reimagining iconic Bollywood scenes known for their intense, angry dialogues, but with a twist. What if, in those very moments, the characters were eating Alpenliebe? How would those fiery exchanges transform when sweetness takes over?